Founded in 1994 in Tirupur, Tamil Nadu, NewDay Inners & Casuals began its journey in Kerala with a focus on innerwear.

Over the years, we have grown into a leading manufacturer of innerwear and lifestyle products for men, women, and kids.

Expanding beyond Kerala, we have established a strong presence across South India and the GCC countries, offering quality apparel that blends comfort with style.

At NewDay, we believe in integrity, trust, and exceptional service. We craft premium innerwear and hosiery with an unwavering commitment to quality, ensuring every piece reflects our core values and dedication to your comfort. Your satisfaction is our promise.

“Every step, from sourcing yarn to final stitch, is handled in-house for total quality control.”

We are proud to be one of the few companies in the apparel industry to receive ISO 9001:2015 accreditation—an acknowledgement of our commitment to excellence and continuous innovation.

As we progress, we remain dedicated to redefining fashion by delivering superior products and leaving lasting impressions.

Vision

To emphasise creativity and prioritise long-term excellence, we set new standards in innerwear through innovative designs.

Mission

To provide our customers with an experience that combines the finest quality and innovation, not just a product.

To deliver premium innerwear and hosiery that ensures every customer feels their best, every day, with NewDay.